Things move fast on line and in commerce, so it is vital for businesses to have a current and engaging web design. However, many businesses fail to keep up.
The web design that worked for your business five years ago probably won't work today. A good web design will not only convey a good image but help your business realise its full potential, helping to increase your customer base and providing a hub for PR,marketing, advertising and promotions.
With that in mind, here are 5 signs it may be time to redesign your website:
1. It's not generating business
It may seem an obvious point, but many business still view their website as a box to tick. They see it as something they are required to have rather than something that creates business opportunities. Prospective customers are almost certain to check out your website before they pay you a visit or give you a call. If your website isn't converting visits into enquiries then it isn't working.
2. It doesn't rank in search engines
It's a no-brainer, really - people need to be able to find your website if it's to have any positive impact on your business. If your website is failing to rank for relevant search terms, you may want to review your SEO strategy and revise your layout and copy.
3. It doesn't work on certain browsers/mobile
The days of Internet Explorer dominance are over. Firefox and Safari occupy increasingly larger shares of the market, with Google Chrome currently the most popular browser.
There has also been a rise in the amount of people accessing the web through mobile devices. If your website isn't optimised to work across multiple browsers and devices, it is effectively freezing out existing and potential customer from communicating with you on line.
4. You have to call the developer every time you want to add new information
Adding fresh content to your website is important to keep your customers informed and ensuring your web presence is current. It is not practical or efficient if you have to do to update your content through a third party. Today's content management systems are easy to use and will allow you to update your content as and when you need to.
5. The content and functionality are obsolete
Perhaps your homepage is still talking about a product launch from 2009. Maybe your website still has a visitor counter or was built in flash. If you haven't updated your website for a couple of years, it is worth reviewing all the features of your website and ensuring they comply with the latest trends. Is it Relevant? Personal? Does it feature links to your social media profiles?
It's not enough to create your website and leave it at that, just as is not enough to run a single marketing campaign. Much like your business itself, your website should always be evolving, seizing opportunities to reach more of your target market and reach them more effectively.
If your website is showing any of the above then contact a relevant marketing agency.
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